Original research
What a dozen red roses costs, delivered: our 2026 price check
The sticker price for a dozen red roses online ranged from $29.75 to $69.99 on the same day. Once delivery was added, the cheapest came to $49.74 and the priciest to about $89.98, before tax.
Key findings
- $49.74cheapest delivered dozen (FTD and ProFlowers, boxed), before tax
- 67%the $19.99 delivery charge as a share of the $29.75 roses
- $40.24gap between the cheapest and priciest delivered dozen
- $93.07local florist average for a dozen, for comparison [FinanceBuzz]
The data
| Retailer | What you get | Roses | Delivery fee | Delivered | Per stem | Shop |
|---|---|---|---|---|---|---|
| FTD[price] | One Dozen Red Rose Bouquet Shipped in a gift box; vase optional; with vase $34.00 | $29.75 | $19.99[fee] | $49.74 | $2.48 | See it at FTD |
| ProFlowers[price] | One Dozen Red Rose Bouquet Shipped in a gift box; vase optional; with vase $34.00 | $29.75 | $19.99[fee] | $49.74 | $2.48 | See it at ProFlowers |
| 1-800-Flowers[price] | One Dozen Red Roses Bouquet only, shipped in a gift box; vase optional; with vase $64.99 | $49.99 | $18.99*[fee] | $68.98* | $4.17 | See it at 1-800-Flowers |
| The Bouqs Co.[price] | Always (12 roses, “Original” size) Shipped in a box, often in bud | $59.00 | $25.00*[fee] | $84.00* | $4.92 | See it at The Bouqs Co. |
| Teleflora[price] | Teleflora's Rose Classique – Dozen Red Roses (Standard) Arranged in a vase and hand-delivered by a local florist | $69.99 | $19.99*[fee] | $89.98* | $5.83 | See it at Teleflora |
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* Estimated fee. These retailers did not show a delivery fee on the product or policy pages we could read, so we used each retailer’s median fee from the SendFlowers.io Flower Delivery Fee Report, as of Nov 3, 2026 [SendFlowers.io]. FTD and ProFlowers state “delivery charges start as low as $19.99” on the product page.
Benchmark: local florists
FinanceBuzz’s 2026 survey of at least three florists in every state put the U.S. average for a dozen long-stem red roses at $93.07, from $71.99 in Indiana to $126.65 in Hawaii [FinanceBuzz]. That figure doesn’t say whether delivery is included, and it was collected for Valentine’s Day, so it isn’t directly comparable to our November check.
Retailers we couldn’t include
- UrbanStems: No plain dozen-red-roses product. All 21 items in its red-roses collection were mixed or designer bouquets (the cheapest, The Rudolph, mixes roses with carnations and alstroemeria at $68). [UrbanStems]
- Farmgirl Flowers: Its site blocked our automated page check (HTTP 403), so we could not read a current price.
- Costco: Its product page for 50-stem red roses blocked our page check (HTTP 429), so we could not read a current price.
Methodology
- Date: all prices were read on Nov 3, 2026 (Mountain Time) from each retailer’s public product page, without signing in or applying coupons.
- Product: the lowest-priced standard dozen (12) red roses listing we found on each site, with nothing else added. Where a product had size or vase options, we used the cheapest one and list the vase price separately.
- Fee: the lowest standard delivery or service fee the retailer publishes. Where the retailer doesn’t publish it on a page we could read, we used the median for that retailer from the SendFlowers.io report and marked it with an asterisk.
- Excluded: sales tax, same-day or holiday surcharges, add-ons, membership discounts, and promo codes. Your checkout total will differ by ZIP code and date.
- Not a ranking of quality. A boxed bouquet in bud and a florist-arranged vase are different products. We show both because shoppers compare them.
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<p>Source: <a href="https://flowercost.com/price-study/dozen-roses-2026">Flowercost dozen roses price study</a></p>Journalists and bloggers are welcome to cite this study. Please link to this page and mention the date the data was collected.
Related guides
- How much does a dozen roses cost?
- Flower delivery fees explained
- Valentine’s Day flower prices
- The cheapest ways to send flowers
Sources
- FTD: One Dozen Red Rose Bouquet (checked Nov 3, 2026)
- ProFlowers: One Dozen Red Rose Bouquet (checked Nov 3, 2026)
- 1-800-Flowers: One Dozen Red Roses (checked Nov 3, 2026)
- SendFlowers.io: Flower Delivery Fee Report (as of Nov 3, 2026) (checked Nov 3, 2026)
- The Bouqs Co.: Always (dozen red roses) (checked Nov 3, 2026)
- Teleflora: Teleflora's Rose Classique – Dozen Red Roses (checked Nov 3, 2026)
- FinanceBuzz: The Cost of a Dozen Roses in Each State (updated Sept 21, 2026) (checked Nov 3, 2026)
- UrbanStems: Red Roses collection (checked Nov 3, 2026)